• Location: USA, Illinois, Chicago
  • Date Posted: 9th Jul, 2018
  • Reference: ML0004


Marketo Campaign Strategist



Our client adopted Marketo in fall 2017. Now, they are looking for a content strategist with Marketo experience to help build on a strong foundation and reach new levels of sophistication. The right candidate will have experience designing and measuring complex lifecycle campaigns and a nuanced understanding of email automation best practices. You will have a coaching mindset, excited to help new users learn the ropes and to help experienced users deepen skills. Experience supporting fundraising campaigns, B2B sales, or online learning also a plus.



Responsibilities:

- Well-documented, templated email programs that regional marketers can clone and adapt

- Email setup for national campaigns, including strategy, list building, & dynamic content

- Reporting and data analysis. Data-driven recommendations for email program improvements

- On-boarding materials and learning toolkits for marketers in 23 regional offices

- Strategic and tactical support for Marketo integrations

Qualifications:

- 2+ years Marketing Automation experience, Marketo preferred

- Experience managing and executing campaigns end-to-end

- Salesforce experience is beneficial

- Ability to work well as part of a team



This contract will be 25-30 hours per week for 1 year with the possibility to extend. Consultants and freelancers should submit a resume and tailored cover letter to e.archibald@frgconsulting.com

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