• Location: USA, Georgia, Atlanta
  • Date Posted: 12th Jul, 2018
  • Reference: DemGenATL

Summary / General Description:

  • Develop and execute on demand generation strategy leveraging key channels such as email, website, referrals, paid media, paid search/PPC and partners to achieve team and company-level goals and objectives
  • Own lead management process and accelerate pipeline generation and velocity
  • Track pipeline sourced from marketing channels from lead creation to revenue and analyze information to improve budget allocations and decision making
  • Devise and implement strategies to drive website traffic
  • Develop and run topical multi-touch, multi-attribution campaigns to elevate brand recognition and engagement
  • Assist with customer technology product adoption through digital communication and incentives
  • Manage MarTech stack to drive best-in-class data capture, cleansing and management and review new technologies to keep the company at the forefront of developments in digital marketing
  • Manage and expand the capabilities of our marketing automation system (Pardot) and implement and maintain integrations with third-party platforms
  • Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
  • Manage priorities and timelines effectively to meet critical deadlines
  • Evaluate, recommend and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms and launching campaigns
  • Train and collaborate with sales representatives on relevant campaigns/promotions and marketing technologies
  • Manage demand generation budget and expense tracking
  • Manage relationship with marketing automation agency and collaborate with internal/external web development and creative resources

Required Experience/Qualifications:
  • Solid understanding of SEO & SEM principles
  • Working knowledge of Pardot
  • Proficient Salesforce user
  • Experience building and maintaining a MarTech stack
  • Experience managing people, agencies and vendors
  • 4+ years of B2B marketing experience with 2+ years of B2B demand generation/marketing automation experience
  • Bachelor's degree required
  • Proven success in enabling organization or business unit to achieve its revenue goals through building highly effective demand programs
  • Experience creating enterprise account-based marketing in addition to small-medium business marketing programs
  • Expert in lead scoring, nurturing programs, list management, segmentation and targeting
  • Great track record of working across sales, marketing, customer success and technology teams
  • Superior understanding of demand generation best practices, especially in relation to digital prospect journeys
  • Demonstrated experience defining and measuring programs, including analytics and reporting, and translating information into consumable executive-level and investor-facing updates
  • Superior project management and organization skills
  • Strong writing and editing skills
  • Excellent communication and interpersonal skills
  • Ability to take ideas and execute a solution with speed
  • Big picture thinker with meticulous attention to detail
  • Appetite for experimentation, innovation and taking risks
  • Results oriented; highly analytical and metrics driven
  • Ability to solve complex problems
  • Self-starter who takes initiative; strong sense of ownership and urgency
  • Enjoys working in a highly collaborative, fast-paced environment
  • Passion for sustainability and the environment

Preferred Experience:
  • Experience working in SaaS
  • Experience with e-commerce

Interested? Send your resume to my colleague Elizabeth Archibald at e.archibald@frgconsulting.com!!!

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