• Location: USA, Georgia, Buckhead
  • Date Posted: 6th Aug, 2018
  • Reference: ML0012

Job Responsibilities:
  • Create and deploy email campaigns
  • A/B testing
  • Segmentation of contacts
  • Reporting and analytics
  • Manage SFMC (ExactTarget) for all campaigns and set up/monitor basic automations
  • Create segments, data extensions, suppression lists, imports, exports, and work with third-party vendor
  • Implement and execute Pardot and campaigns to drive increases in qualified leads
  • Build reports in Salesforce to measure effectiveness
  • Create standardized templates for campaign management

Required Skills:
  • 3+ years of experience in SFMC (ExactTarget)
  • Proficient in Microsoft Office and Adobe Photoshop
  • Experience in Google Analytics
  • Working knowledge of HTML, CSS, AmpScript
  • Salesforce Email Marketing Specialist certification (preferred)
  • Salesforce Mobile Studio experience (preferred)
  • DMP/Krux experience (preferred)

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