Incredible opportunity for highly capable Marketo Expert to get involved with a nationally recognized SaaS organization in Sarasota.
* Experience with Marketo; Marketo Certification is preferred
* Exposure to Salesforce.com preferred
* Excellent communicator with the ability to translate date analysis into insights and communicate it effectively to senior management
* High aptitude to learn and adopt new applications to improve efficiency and generate results
* Proven track record in a fast paced environment and organizational skills to manage multiple projects with flawless execution
* Possess a high degree of initiative, self-motivation, resourcefulness, and a desire to improve processes.
* Oversee and manage the marketing technology stack, including Marketo.
* Own the lead scoring model-develop, maintain, optimize and report on lead quality and follow-up SLA with Sales.
* Report on lead and opportunity KPIs as they relate to the marketing and sales funnel, pipeline generation, revenue and cost of customer acquisition. * Build and manage a multi-touch attribution model. Provide reporting on marketing channel contribution to the pipeline.* Use Marketo to build and execute marketing campaigns-activities include, but not limited to, campaign flow builds, webinar program creation outbound landing page creation, form creation, nurture stream development, email creation, etc. * Manage and maintain the connection between Salesforce.com and Marketo-ensuring high data quality, expedited lead flow, and campaign tracking. * Assist Demand Generation team with developing strategies and solutions for improving campaign performance.Please send resumes for consideration to firstname.lastname@example.org ASAP