• Location: USA, Florida, Sarasota
  • Date Posted: 3rd Oct, 2018
  • Reference: 22-10032018


Incredible opportunity for highly capable Marketo Expert to get involved with a nationally recognized SaaS organization in Sarasota.

Requirements:

* Experience with Marketo; Marketo Certification is preferred

* Exposure to Salesforce.com preferred

* Excellent communicator with the ability to translate date analysis into insights and communicate it effectively to senior management

* High aptitude to learn and adopt new applications to improve efficiency and generate results

* Proven track record in a fast paced environment and organizational skills to manage multiple projects with flawless execution

* Possess a high degree of initiative, self-motivation, resourcefulness, and a desire to improve processes.

Responsibilities:

* Oversee and manage the marketing technology stack, including Marketo.

* Own the lead scoring model-develop, maintain, optimize and report on lead quality and follow-up SLA with Sales.

* Report on lead and opportunity KPIs as they relate to the marketing and sales funnel, pipeline generation, revenue and cost of customer acquisition.

* Build and manage a multi-touch attribution model. Provide reporting on marketing channel contribution to the pipeline.

* Use Marketo to build and execute marketing campaigns-activities include, but not limited to, campaign flow builds, webinar program creation outbound landing page creation, form creation, nurture stream development, email creation, etc.

* Manage and maintain the connection between Salesforce.com and Marketo-ensuring high data quality, expedited lead flow, and campaign tracking.

* Assist Demand Generation team with developing strategies and solutions for improving campaign performance.

Please send resumes for consideration to s.davis@masonfrank.com ASAP

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