• Location: USA, Georgia, Alpharetta
  • Date Posted: 9th Oct, 2018
  • Reference: 00001


Demand Generation Specialist - 6 Month Contract to hire - Alpharetta, GA



My client is seeking a Demand Generation Specialist to help expand their digital footprint, brand awareness, and leads. You will be the key player in driving leads for the sales team. The ideal candidate will have a successful track record of increasing revenue by generating leads.

Responsibilities:
  • Evaluate, test, and recommend new marketing channels
  • Execute inbound/outbound lead generation strategy for digital and traditional channels including Paid Search, Content Marketing, Events, Webinars, and Email
  • Implement and maintain integrations using Pardot
  • Use marketing automation platforms to improve productivity and processes
  • Develop demand gen using email, website, referrals, paid media, and PPC
  • Manage Martech stacks
  • Train sales representatives on current campaigns and promotions
  • Manage demand gen budget and expense tracking
  • Develop campaigns to boost brand recognition and engagement
  • Lead distribution




Required Experience/Qualifications:
  • Proficient salesforce user (salesforce admin certified a plus)
  • Working knowledge of Pardot
  • Experience with enterprise account-based marketing
  • Bachelor's Degree required
  • Experience managing people and vendors
  • Proven success in achieving revenue goals
  • Ability to lead score and nurture programs