The Digital Marketing & Optimization Analyst is responsible for deploying and tracking digital and social marketing campaigns and testing and measuring successes of those campaigns. In addition, the Analyst develops content and analyzes, produces, and measure performance of website content as well as optimize websites through Search Engine Optimization to improve marketing effectiveness.
This position is full time. Responsibilities include:
* Plan and execute digital advertising campaigns and employ digital analytics tools to manage and track success of marketing campaigns - including but not limited to email, online, and social media marketing
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in search campaigns
* Understand clients' value-proposition, products and services, target audience, brand guidelines and opposition content * Write and edit text for website and digital campaign content and product-focused copy that entices and engages customers and highlights product attributes* Research and analyze competitor keywords and advertising links, as well as, prepare and present reports on campaign success * Perform ongoing research and provide suggestions for process and productivity optimization * Coordinate with staff and client to help develop creative initiatives and provide comprehensive research and data analysis support Qualifications * BS/BA degree or equivalent combination of education/work experience * At least four (4) years of professional marketing automation experience - salesforce marketing cloud and pardot experience *
Strong verbal and written communications skills including copywriting* Effective organizational, critical thinking and interpersonal skills * Ability to work in a fast-paced deadline-driven team environment