• Location: USA, Massachusetts, Boston
  • Date Posted: 18th Dec, 2018
  • Reference: 22-12182018


My client,a consultancy company in Boston, MA is looking for a Digital Campaign Specialist to manage their Marketo platform.

Responsibilities
  • Develop marketing campaigns that drive demand including various components of search, social and display; deployed through the marketo platform
  • Plan, execute and consistently optimize digital, social media, & email campaigns across several industries and sectors
  • Understand and test best practices associated with the marketo platform
  • Constantly test various creative options to drive towards the highest engagement possible with all campaigns as well as post campaign evaluation and reporting
  • Ability to execute on keyword research, competitive analysis, A/B creative testing, landing page optimization and bid management
  • Support ABM priorities with customized campaigns based on campaign sponsor priorities


Requirements
  • 4+ years of experience in SEM, digital marketing, preferably in a B2B environment
  • Deep knowledge of Google Analytics with hands on experience with AdWords (certification is a plus)
  • Self-starter with intellectual curiosity
  • Strong Marketo skills and knowledge, CRM and ABM platforms a plus
  • Familiarity with LinkedIn Campaign Manager


For consideration please contact Sarah at S.Davis@masonfrank.com ASAP