• Location: USA, Tennessee, Memphis
  • Date Posted: 11th Apr, 2019
  • Reference: 041119MAR

Job Description
  • Set up and manage email marketing technology
  • Own FLC of an email campaign from set up to testing, tagging and executing email campaigns
  • Create and manage email automations (triggers) and drip campaigns to increase engagement rates
  • Monitor performance and make improvement recommendations
  • Maintain data integrity and optimization
  • Connecting, managing, and unifying digital marketing campaigns via tagging and tracking
  • Documenting key digital marketing processes and procedures

Job Qualifications
  • 3+ years Salesforce Marketing Cloud experience
  • Experience managing campaign automation, lead scoring, list-health, and spam compliance
  • Working knowledge of HTML and CSS
  • Ability to identify and develop digital campaign collection strategies to report performance