• Location: USA, Pennsylvania, Allentown
  • Date Posted: 15th Apr, 2019
  • Reference: MARK0414


Senior Marketing/Martech Manager


Seeking a highly capable CRM manager with significant experience in Marketing Automation, digital marketing and content writing to oversee the development of Email and SMS marketing functions. Responsible for the strategy and implementation of B2C Email, SMS and App marketing campaigns.



Contract, Contract to hire or Permanent position - With the qualified candidate



Will be responsible for:
  • Managing, directing and developing Email Marketing
  • Participating in the development and management of the Email, App and SMS marketing strategy
  • Serving as the primary contact and manage the relationships with marketing agencies
  • Reports on the marketing campaigns and using results to improve future communication




Requirements:
  • Bachelor's Degree in Marketing
  • 5+ years Email Marketing Program Management
  • 4+ years Salesforce Marketing Cloud
  • 4+ years Salesforce integrations experience
  • 4+ years Marketing Automation
  • 4+ years Digital Marketing experience
  • B2C Marketing Experience
  • Ecommerce Marketing Experience
  • HTML & CSS custom coding capability - 2+ yrs
  • Custom email template creation
  • Custom Landing Page creation
  • Excellent project management skils
  • Excellent verbal and written skills




All interested applicants, please email or send resumes to a.haberkern@masonfrank.com

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