• Location: Belgium, Antwerp, Mechelen
  • Date Posted: 7th May, 2019
  • Reference: 07052019MFITAB


Job description

Are you a tech-oriented and resourceful professional with an eye for detail? Our next CRM & Marketing Expert, perhaps?



Your duties will include development and execution of campaigns for customer lifecycles, building long-term customer relationships and establishing thought leadership in digital marketing.



You will…
  • Use your skills in business analysis to measure, identify, design and implement business process models
  • Monitor and maintain the overall health of a database
  • Manage the integration between CRM platforms and marketing automation systems, business workflows/revenue models, API integrations, audience segmentation, targeting, lead scoring, user roles, and bulk imports of data
  • Take ownership of a client's marketing strategy to successfully execute segmentation and objectives
  • Develop, execute, and optimise customers' lifecycle campaign programmes
  • Manage customer communication to establish key messages and determine the outreach frequency
  • Create highly targeted campaigns for up-selling, cross-sell, retention and advocacy
  • Effectively communicate complex ideas and data into easy-to-absorb information for a non-technical audience, as well as understand business needs and translate them into technical requirements


Requirements
  • Educated to degree-level in a technical or quantitative study, (i.e. computer science, information technology, engineering, statistics, etc.) or equivalent experience
  • 2-5 years' experience with marketing automation platforms and tools (preferably Salesforce Marketing Cloud)
  • Experience with the Salesforce Suite
  • Knowledge of SQL or other database languages such as HTML, CSS, or other design languages
  • Experience with creating process diagrams with flow diagramming programmes
  • A team player with cross-functional collaboration skills who can adapt to a changing market and organisational needs
  • You can effectively manage multiple parallel projects within a dynamic, high-pressure environment
  • Up-to-date knowledge of the digital marketing industry's best practices and issues




We offer…
  • Competitive salaries, an excellent employee benefit package and fun team activities;
  • Office space centrally located in Mechelen, walking distance from the main station,
  • The opportunity to join a fast growing young and talented team;
  • The chance to work with clients across a wide range of regions, markets and industries.