• Location: USA, Georgia, Duluth
  • Date Posted: 28th Jun, 2019
  • Reference: 062919bc


Key Responsibilities
  • Responsible for development and execution of targeted campaigns
  • Responsible for scoping market research needs to maximize campaign ROI
  • Responsible for coordination of trade shows, road show events, channel events
  • Must possess strong organizational skills in order to effectively manage marketing campaigns that can require a great deal of coordination and timing precision
  • Must communicate across multiple groups and teams within the company and work closely with the Global Marketing Team
  • In charge of managing all activities in accordance with the budget allocated in the regional marketing budget
  • Responsible for developing and maintaining competitive product resources to be made available to direct and channel sales teams




Qualifications
  • Undergraduate degree is required; preference for Marketing
  • Experience marketing Visualization, Connected IT and/or Capital Equipment is required
  • Minimum 5 years of marketing management experience in an industry that requires a complex B2B sales process utilizing distribution channels, systems integrators & value added resellers
  • Experience interacting with broad team of local and global stake holders
  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint and Word
  • Excellent phone and presentation skills
  • Ability to outline past performance executing ROI based Marketing Campaigns focused on discrete customer groups, by product focus
  • Travel up to 25%
  • Strong familiarity with common CRM systems is required

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