• Location: USA, Massachusetts, Boston
  • Date Posted: 28th Jun, 2019
  • Reference: 38499

Job Description

Role & Responsibilities
  • Develop and oversee annual marketing communication plan including content strategy to meet business goals.
  • Provide direction including messaging and content to graphic design to produce material.
  • Track, analyze and develop recommendations for new content subjects, formats and distribution approaches based on strategies, objectives, past results, industry trends and competitive activities to drive brand awareness, new leads and customer engagement.
  • Recommend and research opportunities to develop thought-leadership or points-of-view on topical, key audience-aligned and strategically-aligned subjects.
  • Increase leads by 20% annually.
  • Initiate campaigns plans to increase awareness and coordinate execution.

Skills & Qualifications
  • 5+ years of experience conducting B2B marketing activities for a technical product and/or technical audience.
  • Experience with Marketo and Salesforce is a plus.
  • Strong project management skills including ability to develop and oversee a plan, must be able to work collaboratively with a team including Product Management and Sales.
  • Proven to be a strong writer and can communicate effectively to a wide range of audiences.

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