• Location: USA, Massachusetts, Boston
  • Date Posted: 9th Jul, 2019
  • Reference: 47389


Responsibilities

  • Develop and execute digital marketing automation, email marketing, and messaging strategies
  • Administrate and manage digital marketing automation and email marketing platform
  • Build, optimize, and measure performance of email marketing & marketing automation campaigns (Marketo) - including engagement programs, behaviorally-triggered campaigns, email templates, forms, customer lists, and others - to drive revenue and customer engagement
  • Manage email marketing and messaging content calendar and coordinate marketing activities across multiple, concurrent campaigns
  • Partner closely with internal and external stakeholders - including marketing, web and UX/UI, social media, creative, analytics, and digital marketing to prioritize and execute marketing programs
  • Ensure digital marketing automation programs are consistent with brand standards and in-line with industry best practices
  • Maintain and optimize system architecture, workflows and business processes based on best practices and business requirements
  • Adhere to data governance standards to perform list imports and regular data quality audits


Education / Experience

  • Relevant professional experience of at least 5+ years on the agency and / or company side
  • Expert understanding marketing automation tools (Marketo, etc..) and usage methodologies
  • Understanding of CRM technologies and interfaces with automation tools
  • Experience with analytics platforms (GA, Omniture)
  • Understanding of lead process management methodologies


Competencies / Language Skills

  • Excellent communication & presentation skills (especially English)
  • Excellent project and process management skills


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