• Location: USA, Massachusetts, Boston
  • Date Posted: 23rd Jul, 2019
  • Reference: 48590

Job Description

Role & Responsibilities
  • Develop and execute multi-faceted, multi-touch, integrated campaigns that include communications/awareness, thought leadership, digital and demand generation programs.
  • Scope program requirements, budgets, resource needs and delivery timeframes and oversee execution - liaising with Marketing Automation/Operations, Leadership and Sales.
  • Collaborate with Marketing and Sales Ops on lead flow, lead quality and data integrity through Marketo.
  • Oversee a team of 2 people.

Skills & Qualifications
  • 5+ years of experience in a senior lead gen/demand gen role
  • Ability to collaborate and communicate to multiple complex stakeholder groups at a local, regional and international scale.
  • Strong verbal and written communication skills, analytical skills, project management skills.

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