• Location: USA, New York, Manhattan
  • Date Posted: 12th Aug, 2019
  • Reference: 32615a


Very exciting opportunity for a skilled Email and Digital Marketer to grow into an upper level position within a well established organization in the NY area looking to revolutionize their email and digital marketing efforts.

This role is perfect for those with strong email marketing experience to optimize the existing platform through coding email templates using HTML/CSS, updating and tweaking existing template code, and then managing all distribution and deployment of all email and digital marketing content through all marketing channels.

This position is equally split between hands on email development and optimization and email and digital marketing strategy and operations. The right person for this position will be able to code comfortably for email templates and landing pages as well as inform marketing strategy and operations to be sure all process ensures the highest level of effectiveness. This person should be an excellent communicator and be comfortable interacting inter-departmentally as this position is the sole expert connecting all internal departments.


RESPONSIBILITIES:
-Build out and manage current Email and Digital Marketing efforts through the HTML/CSS coding and distribution of email, digital, and web marketing process
-Help determine how marketing automation will tie into current marketing strategy-decide which leads to purchase, how to implement marketing campaigns, which demographics to target, etc.
-Build out best practices regarding email marketing and recommend further business processes

REQUIREMENTS:
-Minimum of 3 years working within the Email Marketing/Digital Marketing space

- Minimum of 3 years hands on coding in HTML/CSS for email marketing

- 3 years experience managing Email Campaigns and distribution

- 3 years experience working with CMS systems (wordpress, drupal, etc)

- Must be able to code in HTML/CSS in order to create email templates
-Must be capable of drip campaigns, lead generation + scoring + segmentation, landing pages, etc.



If you are interested in applying please send resume ASAP to a.reiser@masonfrank.com for consideration.

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