• Location: USA, Massachusetts, Boston
  • Date Posted: 18th Sep, 2019
  • Reference: 35624

My client is seeking an experienced and motivated Email Marketing Specialist to support their continued revenue growth. This is a key role to help expand their efforts in generating and nurturing leads for sales pipeline acceleration.

The ideal candidate is highly experienced in using Pardot and Salesforce.com and has experience scheduling, executing, and optimizing digital marketing campaigns. This person will be responsible for the strategic operation of Pardot, including list building and segmentation, email communications, nurturing, A/B testing, and integration with Salesforce.

  • Day-to-day management of Pardot, including email campaigns, automations, drip campaigns, targeted prospecting emails, reporting, CRM integration, monitoring, and reporting
  • Develop an email marketing calendar that's aligned with sales and marketing goals
  • Deliver and execute analytics/performance tracking, A/B testing, list segmentation, and CRM integration
  • Build Pardot and Salesforce reports and dashboards to provide visibility into results, measure effectiveness, and provide alternate strategies if needed
  • Track KPIs per campaign, including open rates, click-through rates, unsubs, and trends on a monthly/quarterly bases
  • Consistently monitor and maintain data quality in Pardot and Salesforce.com
  • Evaluate new technologies and add-on applications to improve Pardot performance and automation
  • Maintain and create best practices for naming conventions, list imports/management, campaigns, scoring, and completion actions
  • Create standardized templates that both appeal to prospects and make your job more efficient
  • Assist in creating and documenting Pardot best practices and training material

  • Bachelor's degree required: Communications, Marketing, Business or related field
  • Pardot certification preferred
  • Experience with Pardot and Saleforce.com a must
  • 3+ years of experience in B2B marketing
  • Experience in list management and segmentation a must
  • Experience in drip programs (Engagement Studio) a must
  • Ability to manage multiple competing priorities
  • Highly curious, motivated, and creative - loves to work in a collaborative team environment
  • Solid organization and multi-tasking skills
  • Excellent written (proofreading) and verbal communication skills

Mason Frank International is an established market leading Salesforce.com recruitment business. We solely specialize within the Salesforce.com market place, and have a proven reputation in delivering both permanent and contract professionals. We have a wide and diverse client base consisting of the most respected Salesforce.com Consulting practices and End Users.

To discuss this and any other exciting Salesforce.com opportunities in more detail, please send your CV to d.sherry@masonfrank.com or call Dan Sherry at (215) 789 - 9447 in complete confidence ASAP. Mason Frank International is acting as an Employment Agency in relation to this vacancy.