• Location: USA, Illinois, Chicago
  • Date Posted: 20th Jan, 2020
  • Reference: JS1202020MFI

What you'll do:
The Marketing Automation Consultant is responsible for client facing on-boarding initiatives including discovery workshops and problem-solving sessions. This role will partner with service line managers to design and build campaigns and defining/documenting project scope. Travel is required 40% of the time, within the United States.

How you'll do it:
* Serve as account planner/strategist to agency teams during the development of marketing automation campaigns by:
- Ensuring marketing automation initiatives support client strategy and objectives
- Developing communication strategies that drive conversions across multiple campaigns and integrated platforms
* Lead large initiative planning sessions, including readiness and kick-off meetings, and on-boarding workshops (including training clients, when necessary)
* Provide estimates for campaign marketing automation planning activities, collaborate with architect for implementation estimates
* Scope and define implementation plans for campaigns by writing functional/technical specs that meet business and campaign objectives
* Coordinate campaign execution with account staff, strategists, implementer, development partners, client IT, and creative
* Act as technical resource during the planning & on-boarding stages of campaign development, providing recommendations around the architecture of the campaigns, partnering with client service, strategists and developers
* Define and facilitate Salesforce Marketing Cloud integration including websites and third-party APIs
* Implement marketing automation campaigns using Pardot and/or various SFMC Studios to set up campaigns, emails, landing pages, and forms/form processing

What You'll Need:
* Minimum 5+ years of experience deploying marketing automation campaigns for real world marketing initiatives in an agency environment. Certification required.
* Experience on-boarding new clients with processes such as initial configuration, email branding/IP warming, and CRM integration a plus
* Solid understanding of marketing automation best practices, demand generation, content marketing, and email marketing
* Able to think strategically and execute tactically
* Strong project management capabilities
* Ability to work in a high-energy, quickly changing and demanding environment
* Creative, innovative, resourceful, and get-it-done results orientation
* Strong interpersonal and communication skills with ability to control a room and facilitate c-level discussions

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