• Location: USA, New York
  • Date Posted: 20th Jan, 2020
  • Reference: 3smfc5

PRIMARY RESPONSIBILITIES: * In-house subject matter expert for all things related to Salesforce Marketing Cloud platform * Understand business strategies, requirements and KPIs; work with cross functional teams to translate business requirements into technology solutions * Develop, test, and implement multi-channel communications, automations and Journeys in Marketing Cloud * Develop and modify responsive email templates while providing mobile-friendly design and employing best practices for email layouts and formatting in Marketing Cloud * Develop dynamic reports and dashboards in Salesforce Marketing Cloud, Social Studio & other Salesforce tools such as Analytics Studio * Implement and manage integrations between Salesforce Marketing cloud and other platforms including Salesforce Service Cloud, Customer Data Platform (CDP), Loyalty Engine etc. * Collaborate extensively with vendor partners, as well as internal PVH teams to deliver high-quality solutions * Work with engineering manager to establish support processes for Salesforce platforms across regions; evolve the processes to be nimble and responsive to changing business needs * Stay current on salesforce best practices as well as other emerging technologies

QUALIFICATIONS & EXPERIENCE: Experience: * 5 years of IT experience with 2+ years of hands-on experience working with Salesforce Marketing Cloud or another major email marketing platform * Experience in developing and maintaining email templates within Marketing Cloud * Front-end development experience, specifically with HTML, XML, CSS, and JavaScript * Strong experience with AMPscript * Experience with agile ways-of-working as well as CI/CD and DevOps processes * 2+ years of experience in Fashion, Retail or CPG industries is preferred Education: * Bachelor's Degree in Computer Science or related experience Required Job Skills * Extensive knowledge and proven experience with one of the major marketing automation suites - Salesforce, Adobe, Oracle etc. * Strong experience with various Salesforce Marketing Cloud modules including journey builder, email studio, content builder, data extensions etc. * Knowledge of integration patterns (REST, SOAP APIs etc.)