• Location: USA, South Carolina, Charleston
  • Date Posted: 23rd Jan, 2020
  • Reference: 487753


Email Marketing Specialist (Pardot) - Charleston, SC - 6-12 Months - 40 hrs per week

Responsibilities:
  • Day-to-day management of Pardot, including email campaigns, automations, drip campaigns, targeted prospecting emails, reporting, CRM integration, monitoring, and reporting
  • Develop an email marketing calendar that's aligned with sales and marketing goals
  • Deliver and execute analytics/performance tracking, A/B testing, list segmentation, and CRM integration
  • Build Pardot and Salesforce reports and dashboards to provide visibility into results, measure effectiveness, and provide alternate strategies if needed
  • Track KPIs per campaign, including open rates, click-through rates, unsubs, and trends on a monthly/quarterly bases
  • Consistently monitor and maintain data quality in Pardot and Salesforce.com
  • Maintain and create best practices for naming conventions, list imports/management, campaigns, scoring, and completion actions


Requirements:
  • Bachelor's degree required: Communications, Marketing, Business or related field
  • Pardot certification preferred
  • Experience with Pardot and Saleforce.com a must
  • 3+ years of experience in B2B marketing
  • Experience in list management and segmentation a must
  • Experience in drip programs (Engagement Studio) a must
  • Excellent written (proofreading) and verbal communication skills


Email Marketing Specialist (Pardot) - Charleston, SC - 6-12 Months - 40 hrs per week

Mason Frank International is an established market leading Salesforce.com recruitment business. We solely specialize within the Salesforce.com market place, and have a proven reputation in delivering both permanent and contract professionals. We have a wide and diverse client base consisting of the most respected Salesforce.com Consulting practices and End Users.

To discuss this and any other exciting Salesforce.com opportunities in more detail, please send your CV to d.sherry@masonfrank.com or call Dan Sherry at (215) 789 - 9447 in complete confidence ASAP. Mason Frank International is acting as an Employment Agency in relation to this vacancy.

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