• Location: England, London
  • Date Posted: 3rd Feb, 2020
  • Reference: CRMMPAR

CRM Manager


Up to £45,000

As the CRM Manager, you will be working closely with the Head of Marketing to develop a CRM strategy and working hands-on with Pardot on a daily basis.

Pardot is a huge part of he marketing strategy for this year in the business and in this role, you will have a huge amount of autonomy over the platform. You will work closely with the wider marketing team and report directly in to the Head of Marketing. You will be largely responsible for the CRM strategy with some guidance from the Head of Marketing although you will also be advising on the wider strategy based on the insights from analysis of campaigns. On a daily basis, you will also be very hands-on with Pardot and Salesforce with an opportunity and the support to continue developing your expertise.

Key Skills
  • Hands-on experience with Pardot is essential
  • CRM strategy
  • Nurture programmes
  • Email campaigns
  • A/B testing
  • Segmentation
  • Analytics
  • Amending templates in HTML
  • Lead scoring is beneficial although not essential

You will be working for a well established business who are consistently growing at a healthy pace. There is a huge amount going on within the marketing department this year with extensive funding. The culture on the team is very collaborative and supportive which is reflected in the wider business.

This is a very key role to the business so the process is likely to move very quickly. It is recommended to get in touch as soon as possible to register your interest.

Contact Stevie Stannard-Martin on 0203 826 6684 or s.stannard-martin@masonfrank.com.

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