• Location: USA, Massachusetts, Boston
  • Date Posted: 11th Dec, 2020
  • Reference: AL12112020MFI

Marketing Automation Manager (SFMC Specialist) - $80k - Greater Boston w/ Remote flex

My client, a leader in the education space, is seeking a Marketing Automation professional to manage their email marketing program, work with stakeholders to execute on business needs and strategy, and further their marketing automation program to be efficient and creative. You are a Salesforce Marketing Cloud expert who loves data, SQL, and creating dynamic customer journeys.

Job Role and Requirements
  • 3-5 years in marketing automation and experience with segmentation, campaigns, creating journeys, and overseeing the entire customer journey lifecycle.
  • 2+ years working with Salesforce Marketing Cloud (ExactTarget) and familiarity with AMPscript
  • Work with internal stakeholders across Marketing and other technical teams on system enhancements and other technical projects (Salesforce, Google Analytics, Microsoft Dynamics)
  • Quality execution and on-time delivery of email projects and campaigns
  • Monitor daily email sends and data transfer, report on the delivery of email campaigns and journeys, and provide insights for optimization
  • Serve as SME for the marketing systems (SFMC) across the organization.
  • Best practices for marketing automation and integration upgrades, troubleshoot issues and identify new technology to incorporate
  • Strong ability to think strategically and understanding of persona-based marketing, targeting and segmentation
  • Maintain Marketing Automation documentation including naming conventions, processes, and procedures
  • Ability to work in a fast paced environment working with multiple stakeholders
  • Time and project management experience on projects of varying
  • Motivated, proactive, creative, and problem solving

  • Own the platform / High visibility!
  • Remote flexibility!
  • Medical - Health, Dental, Vision
  • 401k
  • Collaborative and energetic team

U.S Citizens or Green Card holders strongly encouraged to apply.


Apply through this ad or contact Alex LaMantia directly at:

Phone: +1 (646)-993-1407

Email: a.lamantia@masonfrank.com

Mason Frank International is the global leader for Salesforce.com recruitment, supporting more Salesforce.com jobs than any other agency. We deal with both Salesforce.com Partners & End Users throughout North America. By specializing solely in placing candidates in the Salesforce.com market I have built relationships with most of the key employers in the US and have an unrivalled understanding of where the best opportunities and Salesforce.com jobs are.

I understand the need for discretion and welcome the opportunity to speak to any candidates that are considering a new career or job either now or in the future. Confidentiality is of course guaranteed. To apply for this role or for information on the Salesforce.com market and some of the opportunities that are available I can be contacted at +1 (646)-993-1407 or a.lamantia@masonfrank.com.

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