• Location: USA, Texas, Dallas
  • Date Posted: 11th Mar, 2021
  • Reference: 03112021

Marketo Marketing Automation Specialist-Remote-$50k-$80k

A small software business is looking to add a Marketing Automation Specialist to their team. If you are looking for a new opportunity and are interested in a start-up culture this may be the right opportunity for you!

  • Use Marketo to deliver relevant marketing campaigns that include emails and landing pages
  • Assist in the management of the internal lead process by working with internal team to train and govern lead qualification and system processes
  • Optimize the lead scoring model and manage the process to increase success of lead quality, volume, and delivery
  • Manage requests to ensure timely delivery as defined in service-level agreements
  • Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Marketo and Salesforce and/or other BI platforms

  • Minimum of 2 years of experience in Marketo, Eloqua or Pardot
  • Certifications strongly preferred
  • Experience integrating with Salesforce: campaign tracking-reports and dashboards
  • Proficient in programming languages in regards to landing page configuration
  • Advanced proficiency with Excel and other data analysis platforms: SQL, Tableau
  • Strong understanding of B2B marketing; lead generation
  • Bachelor's Degree in Marketing or related field.

Interested in learning more; send your CV to Kate Murray at k.murray@masonfrank.com.