Marketing Automation Manager (Pardot) - London/remote - up to £50,000
As the Marketing Automation Manager, you will be responsible for taking ownership of the marketing and operations plans to support the overall marketing strategy. You will be build out a range of automations across the platform with the wider team, giving you the exposure to work across a range of projects, and will also play a strategic role in the development of Pardot across the company.
From day one,you will be the SME for the Pardot platform, working with the business to increase adoption and usage of the system. You will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance. You will also lean on your strong experience using engagement studio to drive lead nurturing campaigns and create effective customer journeys. You will also regularly work with senior stakeholders, going over campaign performance and strategy moving forward to improve ROI. Key skills:
- Marketing Automation experience is essential in a B2B setting (Pardot).
- Stakeholder Management
- Developing automated campaigns
- Engagement studio to track lead nurturing
- Lead scoring/grading
- Strong Salesforce and Pardot analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting
- HTML experience
The organisation are looking for a candidate who can take the lead an drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline coming up over the next year making it a great time to join where you will utilise and develop your skill set and grow from within.
The role offers flexible working and pays up to £50,000. Please apply below to find out more about the role and company!