Marketing Automation Manager (Pardot) - London/remote - up to £55,000
As the Marketing Automation Manager, you will be responsible for taking ownership of the marketing and operation plans, guiding the automation strategy across the team. You will support in building out a range of automations across the platform with the wider team, giving you the exposure to work across a range of projects, and will also play a strategic role in the development of Pardot across the company.
You will be working with the automation team and ensure the Pardot platform is being utilised to its full capabilities as the company develops and grows. Further to this, you will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance. You will also lean on your strong experience using engagement studio to drive lead nurturing campaigns. As well as developing your technical skills, you will be working with stakeholders across the business to achieve goals and objectives, so will also be advancing your consulting skill set. Key skills:
- Marketing Automation experience is essential in a B2B setting (Pardot).
- Stakeholder Management
- Developing automated campaigns
- Engagement studio to track lead nurturing
- Lead scoring/grading
- Strong Salesforce and Pardot analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting
- HTML experience
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline coming up over the next year, with heavy investment into the marketing department as they undergo a business transformation.
The role is fully remote and pays up to £55,000. Please apply below to find out more about the role and company!