• Ort: USA, Georgia, Alpharetta
  • Veröffentlicht am: 5th Nov, 2019
  • Reference: 11052019x13


Job Description


Responsibilities:
  • Crafting product positioning, differentiated stories, value proposition and key messages to convey the company's marketplace solutions
  • Creating and executing top-notch integrated lead generation programs for new and existing products
  • Leveraging multiple channels to communicate product value to internal and external audiences
  • Market research activities
  • Product packaging, design and user experience
  • Development of sales tools, collateral and out-of-the box content
  • Sales enablement programs
  • Integrated lead generation and awareness activities
  • Events, webinars and product training
  • Customer feedback loop and case studies
  • Analysis of performance metrics and results


Requirements:
  • BS/BA degree in business, marketing or related degree
  • 5 years of relevant product management or product marketing experience
  • B2B marketing experience
  • Experience within similar or relevant industries
  • Experience with market analysis, product launch and integrated marketing campaigns
  • An eye for detail, mixed with creativity and superior communication skills, including verbal, written and presentation skills
  • Interpersonal skills and ability to influence cross-functional teams
  • High energy, a leadership mindset and the ability to operate with minimal supervision
  • Experience with Salesforce.com and Pardot


This client is unable to provide Visa sponsorship. Applicant must be eligible to work in the USA