• Ort: England, London
  • Gehalt: £50000 - £65000 per annum + Competitive based on experience
  • Technologie: Salesforce.com Jobs
  • Vertragsart: Permanent
  • Veröffentlicht am: 7th Jan, 2021
  • Reference: DEMGEN2


Demand Generation Lead



As the Demand Generation Lead, your role will be very hands-on and you would be the internal owner of the Digital Marketing Comms and the Pardot platform.



As the Demand Generation Lead, you will be working within a wider marketing team and you will be the internal Digital Marketing and ABM specialist and you would be responsible for all things Account-Based Marketing. Within the first few months of joining the company, your main responsibilities would be to assess the current Account-Based Marketing strategy in place and how well it contributes to ROI. In this role, you would be responsible for managing an Executive and you will be building out strategy as well as being hands-on with the campaign execution.



Key Skills
  • Knowledge of Marketing Automation platforms (Pardot) is preferred but experience with other platforms is also ideal
  • Experience setting up Lead scoring and Lead nurturing Models
  • Experience with Account-Based Marketing
  • Experience with wider Digital Marketing strategies like paid social, SEO/PPC
  • A SaaS industry background is preferred here but not essential




The organisation themselves are a fast-growing SaaS organisation that has a global reach and are doing well at the moment despite the current situation. Now would be an exciting time to join as they have plans to rapidly expand their Marketing department during 2021.



If you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below.



- Email - a.adesanya@masonfrank.com

- Telephone 0207 337 898

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