By John Ross
Dreamforce is the largest Salesforce event in the world, and is often used as a platform to launch new products, make important announcements, or share insight into how Salesforce can be utilised a vast range of weird and wonderful industries.
Being held in California, however, not everyone can make it to the three-day event — even those who do can often miss out on important information given how jam-packed the convention is. For your convenience, we have compiled all of the highlights from Dreamforce. Read on to find out just what went down in San Francisco this October…
Dreampitch, Salesforce’s first-ever startup pitch competition, debuted on Day 1 of Dreamforce 2016. Three startups built on Salesforce’s App Cloud competed for $150K from Salesforce Ventures and a spot in the Salesforce incubator. They also had the chance to show off their startup on the Dreamforce stage. Judged by Mark Cuban, Chris Sacca, will.i.am and Shahrzad Rafati the winner was Claire, a chatbot for testing consumer products.
Salesforce Trailhead is one of the more accessible training programs in all of technology, and has a following like no other. Dreamforce certainly hasn’t disappointed with its dedication to Trailhead, both on the agenda and with the places to stop and learn more, or pick up the latest guidance on this guided Salesforce learning path!
— Trailhead (@trailhead) September 30, 2016
Tyler Prince, EVP, WW Alliances & GTM Innovation, explained how we continue blazing trails with partner success, market opportunities, and other initiatives that empower both Salesforce and partners. Tyler stated that in the next five years the market needs 10x more Salesforce Consultants to meet demand. This can only mean Salesforce is going to get stronger, the opportunities will flow, and programmes like Trailhead as stated above will help nurture this growth.
— Brent Downey (@brentdowney) October 4, 2016
Marc Benioff spoke about the importance of the customer, stating: “we come to Dreamforce to get much closer to our customers.” Speaking about how we are in ‘The Age of the Customer’ Highlighting how Home Depot is building an incredible community where everyone is helping each other and working together to make everything better.
Marc Benioff also spoke about Salesforce’s core values: trust, growth, motivation and equality.
Parker Harris joined Benioff on stage to discuss Einstein. Stating: “It is not a separate AI platform, we built Einstein into Salesforce platform. To work with your data!”
Parker said that Artificial Intelligence is all around us and helping us every day. “We want to take all the complex things in the world and make it simple. You just need intelligence.” Adding that Salesforce is the worlds smartest CRM due to its customer data, AI and platform.
The Mason Frank team presented a session at Dreamforce on the results of our Salesforce Salary Survey, which launched exclusively at Dreamforce this week!
In the session, we presented exclusive insights into global Salesforce Recruitment trends. As well as Salesforce salaries and benefits compared with others in similar roles.
Some highlights from the Salesforce Salary Survey 2016:
The report was compiled from a total of 16,987 data points. Be sure to download a digital copy of the Mason Frank Salesforce Salary Survey.
It’s been an action-packed week here in San Francisco at Dreamforce. Here are some of our highlights from day three, and if you haven’t seen our other posts yet – catch up on day one and day two as well.
On reports Salesforce is interested in buying Twitter: “We look at everything. You name it, we look at it. It’s in our interest to look at everything. We have to go deep on everything to understand what is possible for our shareholders and what isn’t. But in the scheme of things, if you look back at my track record as a CEO I think you’ll find I look at a lot of things, [but] I actually pass on most things.”
On putting philanthropy at the heart of Salesforce culture: “Only a life lived for others is a life worthwhile.”
On inequality: “You want to fight inequality? It starts with education.”
On Salesforce recruitment: “The secret to successful hiring is this: look for the people who want to change the world.”
On Oracle’s co-founder Larry Ellison: “He’s a very sensitive person. We’re going to hit $8.3 billion [in revenue] this year. I mean the numbers are not that bad. And Larry Ellison said on his call that ‘We’re the only one selling more than $2 billion this year in cloud,’ and I’m like, ‘Did you look at our financials? or ‘Do you just pretend we don’t exist?’ I’m not sure.”
On the 14th annual Dreamforce: “These are opportunities to become closer, more connected to our customer than ever before. That’s the power of our community. Today, as a CEO, you have to truly listen to your customers and build trust at every single touchpoint.”
Our consultants presented on Day 3 to an audience at Dreamforce. The focus of the presentation was career advice, including: interview tips, resume tips, types of Salesforce roles and what makes a marketable candidate. Here are some tips taken from the presentation:
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