Pardot Marketing Automation Specialist-Remote-$70k+

Pardot Marketing Automation Specialist-Remote-$70k+

An award winning organization is looking to add a Marketing Automation Specialist to their team. If you are looking for a new opportunity and are looking for great work balance and company culture this may be the right opportunity for you!

Role:

• Use Pardot to deliver relevant marketing campaigns that include emails and landing pages
• Assist in the management of the internal lead process by working with internal team to train and govern lead qualification and system processes
• Optimize the lead scoring model and manage the process to increase success of lead quality and volume
• Manage requests to ensure timely delivery as defined in service-level agreements
• Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms

Requirements:

• Minimum of 2 years of experience in Pardot
• Certifications strongly preferred
• Experience integrating with Salesforce: campaign tracking-reports and dashboards
• Proficient in programming languages in regards to landing page configuration
• Advanced proficiency with Excel and other data analysis platforms: SQL, Tableau
• Strong understanding of B2B marketing; lead generation
• Bachelor's Degree in Marketing or related field.

Interested in learning more; send your CV to Kate Murray at k.murray@masonfrank.com.