Referenz: 2022_03_21

Senior Marketing Operations Manager (m/w/d)

Germany

  • 65000 to 80000 EUR
  • Marketing Automation Stelle
  • Fähigkeiten: Salesforce.com, Salesforce, Salesforce Marketing Cloud, Salesforce Sales Cloud, Marketing Automation, Typo 3, Kampagnenmanager, Campaign Manager, Marketing, AMPscript, CRM, E-Mail Marketing, SQL, Marketing Manager, html, Pardot, SPAM laws, GDPR, CASL
  • Niveau: Junior

Jobbeschreibung

Senior Marketing Operations Manager (m/w/d)

2022_03_21



Senior Marketing Operations Manager (m/f/d) - Germany or USA

Do you already have experience in marketing, marketing automation, Salesforce and Pardot? Are you interested in working in a stable and growing industry? Then get in touch now!

My client, is an international growing company and is looking for a Senior Marketing Operations Manager. A position awaits you in which you can work in a motivated and creative team.



Responsibilities:

● Optimize workflows between web forms, Pardot and Salesforce
● Creation of automated rules and segmentation within Pardot
● Provide marketing tool stack insights and reporting to key marketing and sales stakeholders
● Creation and reporting of Salesforce marketing campaigns
● Dynamic website content via Pardot, Google Optimize or similar tool
● Strategize, drive and track Marketing KPIs and work with the RevOps team and analytics team
to get the reports and dashboards set up
● Collaborate closely with Growth Marketing, Sales Development, and SalesOps teams to build and
manage lead scoring, lead routing, lead source attribution, audience segmentation, list hygiene, and others
● Setup, AB test and send email campaigns and nurture campaigns from the marketing automation platform. Ensure proper tracking and execution of all campaigns (UTMs, etc.)
● Analyze data to find trends, identify potential data issues, monitor progress through the funnel and
spot areas for improvement for processes and database health
● Proactively find blockers and challenges to our growth and take the initiative to solve them
● Implement and manage the marketing operations related tasks of the Account-based Marketing program

Minimum Qualifications:

● Experience owning marketing tool stack integration and maintenance
● Expert knowledge of Web Operations, Pardot and Salesforce
● Experience with Google Tag Manager
● Working proficiency and communication skills in written and verbal English
● 5+ years in a marketing operations/analytics role at B2B technology companies
● Strong understanding of the demand funnel, revenue attribution, customer lifecycle and
other marketing disciplines
● Proven track record of successfully implementing and guiding a marketing operations
strategy
● Experience with campaign setup, audience segmentation, email deployment, data
hygiene, analytics and reporting
● Solid experience in marketing best practices, including email best practices, landing
page best practices, industry standards/metrics, SPAM laws, GDPR, CASL, list
management, and campaign automation
● Experience leveraging broad tool set of marketing automation tools
● Systematic problem-solving approach, coupled with effective communication skills
● Interest and ability to learn in a scaling startup environment
● Experience with Drift, Seamless.AI, and Clearbit preferred

What we offer:

● Collaborating closely and daily with remote colleagues distributed across the globe
● Attractive compensation and benefits package
○ Home office budget
○ Learning and development budget



Sie sehen sich in dieser Rolle? Sie bringen die notwendige Fokussierung mit und möchten Ihre Karriere entwickeln? Dann freue ich, Martin Hildebrandt mich auf ihre aussagekräftige Bewerbung: m.hildebrandt@masonfrank.com



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