Referenz: 24032023M

Marketing Automaiton Consultant

Spain, Barcelona


Marketing Automaiton Consultant


We are currently looking for an experienced Marketing Automation Consultant in Barcelona, to join the SFMK Cloud team of our client in the pharmaceutical sector.

Do you think you could be the right fit? Keep reading!

Role & Responsibilities
  • Definition of CLC (consumer life cycle) journeys and programs, with a focus on fostering recurrence, cross-selling and advocacy
  • Support the creation of scalable communication and landing pages
  • Setup of the journeys in the marketing automation tool within Salesforce Marketing Cloud
  • Create emails with the use of a CMS system (Content Management System)
  • Coordination of the developments on the Marketing Cloud and implementation of journeys Roll out of penalisation through segmentation and dynamic content
  • Coordination of external partner and internal data teams to ensure an optimal data flow
  • Support in the creation of a strong foundation of the marketing automation tool, ensuring scalability
  • Making sure the correct data is received to analyse journey performance
  • Definition of performance dashboard for marketing automation, together with the data team
  • Identify and implement improvements on the current platform setup with internal stakeholders
  • Maintaining the contact data base on Salesforce Marketing Cloud with the relevant attributes

Skills & Qualifications
  • +4 years of professional experience
  • Experience working in Marketing Cloud
  • English B2