Marketing Automation Manager (Marketo) - Midlands/remote - up to £55,000
As the Marketing Automation Manager, you will have responsibility to drive and develop how Marketo is being utilised across this global technology company. The company are looking for someone who can take ownership of the automation system, drive adoption of the platform and be influential in how Marketo syncs with the Salesforce on a daily basis. An exciting time to join where you will be influential as the marketing team continues to grow as part of the wider transformation plan taking place within the organisation.
You will play a pivotal role in driving the capabilities of Pardot across the organisation - working with various teams across the business to enhance its use. Further to this, you will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance. You will also capitalise on your strong experience using engagement studio to drive lead nurturing campaigns and build effective lead scoring/grading processes. You will also have the chance to manage a more junior member of the team in the role and progress in this area of your development.
Marketing Automation experience and building out automated campaigns (Marketo).
Developing automated campaigns as well as working on strategy
Lead nurturing - processes and implementation.
Strong analytical skills for measuring MQLs and SQLs
Designing and maintaining reports and dashboards for campaign reporting
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline of projects coming up over the next year making it a great time to join where you will utilise and develop your skill set and grow from within, shaping how the platform is used over the next few years. This will be a truly global position, where you will gain exposure to senior stakeholders and
The role offers flexible working and pays up to £55,000 and can be mostly remote. Please apply below to find out more about the role and company!