Marketing Automation Specialist (Pardot) - London - up to £50,000
As the Marketing Automation Specialist, you will be utilising Pardot to drive technical and strategic campaigns and operations for this growing end user. You will be taking ownership of multiple marketing initiatives, giving you the exposure to work across a range of projects, increasing your skill set and knowledge as you build out complex customer journeys.
From day one, you will be managing a variety of campaigns and will be the Pardot SME for the company. You will utilise your strong automation experience within a B2B setting, being hands-on with the set up of campaigns, and also setting up lead nurturing and scoring to ensure you are targeting and prioritising the best opportunities within the market. You will also drive best practice and measue the success of campaigns, using your analytical skills through Salesforce and Pardot to report on campaigns against KPI's and objectives.
Marketing Automation experience is essential in a B2B setting (Pardot, Hubspot and Marketo).
Stakeholder Management skills
Lead nurturing and Lead scoring
Strong Salesforce and Pardot analytical skills for measuring MQLs and SQLs
Salesforce certifications would be beneficial, but not essential
The company are investing heavily into their marketing activity, with Pardot playing a key role in making this as effective and streamlined as possible. This makes it an exciting time to join the company as they grow the Pardot team, giving you a real platform to develop and progress your skill set.
The role offers flexible working and pays up to £50,000. Please apply below to find out more about the role and company!