Marketing Operations Manager (Pardot) - London - up to £70,000
As the Marketing Operations Manager, you will have responsibility to drive an develop how Pardot is being utilised across the business. The company are looking for someone to take ownership of the automation system, drive adoption of the platform and ensure the best optimisation between Pardot and Salesforce. This is a fantastic opportunity to take ownership of the MarTech stack and have the autonomy to make lasting change.
Reporting into the CMO, you will play a pivotal role in driving the capabilities of Pardot across the organisation - working with various teams across the business to enhance its use. Further to this, you will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance. You will also capitalise on your strong experience using engagement studio to drive lead nurturing campaigns and build effective lead scoring/grading processes. You will also be collaborating with other teams on strategic projects, as well as executional ones. Key skills:
- Marketing Automation experience and building out automated campaigns (Pardot).
- Stakeholder Management
- Experience using Salesforce as a CRM
- Engagement studio to track lead nurturing
- Lead scoring/grading
- Strong analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting.
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline of projects coming up over the next year making it a great time to join where you will utilise and develop your skill set and grow from within, shaping how the platform is used over the next few years. This will be a truly global position, where you will have management opportunity as well.
The role offers flexible working and pays up to £70,000. Please apply below to find out more about the role and company!