Senior Marketing Automation Specialist (Pardot) - London - up to £60,000
As the Senior Marketing Automation Specialist, you will be utilising the recent implementation of Pardot to drive technical and strategic campaigns and operations for this fast growing end user. You will be taking ownership of campaigns that are sent out to multiple regions, giving you the exposure to work across a range of projects, increasing your skill set and knowledge as you build out complex customer journeys with your team.
From day one, you will be guiding and supporting the team as you produce effective campaigns across a range of touch points, utilising the capabilities of Pardot. You will use your strong automation experience within a B2B setting, ensure best practice is followed across your campaigns, and also setting up lead nurturing and scoring to ensure you are targeting and prioritising the best opportunities within the market. Another important part of the role will be data analytics and insights, using your analytical skills through Salesforce and Pardot to report on campaigns against KPI's and objectives.
Marketing Automation experience is essential in a B2B setting (Pardot, Hubspot and Marketo).
Stakeholder Management skills
Lead nurturing and Lead scoring
Team management to drive campaigns and best practice across the department
Strong Salesforce and Pardot analytical skills for measuring MQLs and SQLs
Salesforce certifications would be beneficial, but not essential
You will be joining the company at an exciting time; with Pardot being recently implemented you will have the opportunity to drive the development of the platform and shape how it is utilised to build out effective and successful campaigns . As a result, this makes it an exciting time to join the company as they grow the Salesforce team, giving you a real platform to develop and progress your skill set and manage a fantastic team.
The role offers flexible working and pays up to £60,000. Please apply below to find out more about the role and company!