SFMC Operations - Business Analyst

Your Experience:

• Previous experience with campaign migration projects and running training sessions on campaign management platforms is desirable.
• Good knowledge of Salesforce ecosystem and past experience in defining an integrated solutions for SFMC
• Knowledge of Google Analytics & Tag Manager
• Conceptual understanding of REST/SOAP API, Ampscript/ HTML/JS, and capabilities to explain requirement to developers.
• Excellence in campaign testing for reliability.
• Advanced understanding of campaign tagging and naming convention.
• Experience with Data Integration, Data Quality, Anaytics and Campaign Management.
• Experience with frontend technologies (HTML, Javascript).
• Must be proactive, motivated, highly-organized and a self-starter.

Your Education:

• Relevant Degree in related fields, Computer Science or Engineering-based
• Basic knowledge of CRM/Commerce Cloud use cases with Salesforce marketing platforms.
• Knowledge of analytics topics, such as marketing KPIs, ROI, omnichannel tracking architecture.
• Experience in Datorama, CDP, Interaction Studio, GA360 Integration, Ad Studio, and Tableau
• Working knowledge of AMPScript and SQL
• Certifications: SFMC Admin , SFMC Email Specialist , SFMC Dev , SFMC Consultant
• Experience as a scrum master or in project delivery using Agile methodologies

For more information regarding this role, reach out to me directly on: m.manco@masonfrank.com