Role: Marketing Automation Specialist (Marketo)Industry: Technology and information services Salary: Up to £50,000 + bonus TBCLocation: UK WidePermanent - Full Time
The client are looking for a Marketing Automation Specialist to join their expanding team. In this role, you will be responsible for maintaining the technical backbone of the companies automation system. You will be managing the lead funnel and outbound communications while also helping to capture the value of our marketing efforts (in terms of engagement and sales). In line with their strong belief in constantly digitally transforming the business, they believe in strengthening their marketing automation team. As a MA Specialist, you will be owning the CRM strategy and be responsible for the marketing and retention campaigns.
You will be utilising your Marketo experience to both create and manage new dynamic strategy to maximise retention as well be responsible for communications which drive engagement. You will also have the responsibility to review and oversee all CRM and Marketing automation platform needs, to insure all aspects are running smoothly. You will also have the opportunity to work closely with key stakeholders and a variety of teams such as the sales and customer success team, which provides a great opportunity to develop knowledge further. Key skills:
- Marketing Automation experience (Marketo)
- Scoping and roadmapping for clients
- Stakeholder management & user training
- End to end Marketo campaign implementation
- Building & implementation of emails and landing pages
- End to end lead management, nurturing, scoring, grading
- Strong analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards
If this role is of interest to you and you would like to gain a better understanding, please do reach out by either contacting myself via the information down below or by directly applying.
Email - firstname.lastname@example.org
Telephone - 0203 826 6737