A client in the Atlanta region is looking to bring a Digital Marketing Manager onto their team. The role will be responsible in both the B2C and B2B segments on SEO/SEM campaigns. This is a hybrid office role so will need to be onsite 2-3 days per week.
Plan and execute digital advertising campaigns, including some combination of paid social media and display advertising campaigns
Measure and report effectiveness of campaigns (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new ideas and creative growth strategies
Collaborate with marketing and ecommerce teams to create landing pages and optimize user experience to drive performance
Lead segmentation strategy across media channels to deliver the right message to the right person at the right time
Bachelor's degree in Marketing or relevant field/experience
2+ years within Digital Marketing
Proven problem-solving and team building skills
Working knowledge of SEO techniques and practices
Familiarity with A/B and multivariate testing
Up-to-date with the latest trends and best practices in online marketing and measurement
Must be detail oriented and organized and have great communications
This is a great role for a candidate looking to grow in the field of Digital Marketing. Excellent opportunity for someone wanting to be heavily involved in Marketing Strategy. Competitive benefits and salary package.