Salesforce Marketing Cloud Architect

Jobbeschreibung

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Main Role Responsibilities:

Design and manage a complete implementation and configuration for the Salesforce Marketing Cloud stack
Work with the client during discovery phase to develop the use cases and implementation requirements
Document the technical requirements to be used in solution design and for implementation
Undertake the technical implementation of the Salesforce Marketing Cloud platform(s), including CDP and Interaction Studio
Serve as a technical liaison and consultant for the client's web developers and engineers
Develop necessary code within the platform including Cloud Pages and email templates
Write JavaScript for Interaction Studio use cases
Architect and implement tags, SDKs, API connections, server-to-server integrations and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels
Configure data inport and setup data models (data extensions, contact model, …)
Conduct training, deliver presentations, and lead meetings with clients and partners
Undertake training and certify for new technologies as they come to market
Assist with the pre-sales process. Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work

Essential Experience:

A minimum of 5 years' experience working with Salesforce Marketing Cloud in the relevant components: Email Studio, Audience Builder, Cloud Pages, Content Builder, Social Studio, Journey Builder, Advertising Studio, Mobile Studio, Audience Studio, and Interaction Studio.
Experiences in configuring Salesforce Sales/Service Cloud and integrating with Marketing Cloud
Certified as either Marketing Cloud Email Specialist, Administrator, Developer or Consultant
Previously worked with clients to understand their data, segmentation and customer experience.
Deep experience in Marketing Cloud development, including AMPscript / Server Side JavaScript (SSJS), HTML/CSS, SQL queries, Marketing Cloud's SOAP and REST APIs, integrations with web CMS, custom reports, dynamic email personalisation.
Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)
Understanding of digital advertising and digital marketing KPIs and metrics
Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).
Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
Ability to work across multiple projects.
Fluent in English - written and verbal fluency

Additional Useful Experience:

Knowledge in other Salesforce products such as Datorama, Pardot, Sales Cloud, Service Cloud and Experience Cloud.
Broader web and database development experience.
Experience with marketing automation platforms or customer data platforms from other vendors.
Ability to work with tag management systems such as Google Tag Manager.
AdTech, digital marketing, and/or analytics experience.
Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.