Referenz: a0M1i00000OvIDpEAN

Salesforce Marketing Cloud Specialist

Italy, Padua (province)


Salesforce Marketing Cloud Specialist



Key accountabilities:
  • Support the Marketing Automation Manager designing the strategy, the best contact methods and the customer experience across the entire life cycle
  • Support the roadmap definition, continuous monitoring and prioritization, across markets, brands and channels, in consistency with the high-level business vision
  • Manage digital assets to develop and configurate content for consistent digital communications
  • In coordination with creative agency and dev team, ensures continuous optimization and refreshes on communication visuals and templates
  • Integrate the communication plan by coordinating the strategy with our Brands and commercial areas
  • Orchestrate marketing campaigns towards all direct channels
  • Design and maintenance of customized Trigger-based Customer Journeys
  • Support in management and monitoring of the main Campaign KPIs, results analysis and definition of corrective actions to improve campaign performances
  • Collaborate with the Marketing Automation Product Owner, CRM Analyst and Business Intelligence team to design & implement new segmentation models
  • Manage the assigned budget

Skills and knowledge:
  • Master's Degree in Marketing or equivalent
  • Excellent English (any other language will be a plus)
  • At least 2 years of experience with Marketing Automation Platform
  • Ability to work well in a complex and changing environment
  • Proactivity, with data driven approach and ability to analyze customer insights
  • Extremely organized and highly attentive to details
  • Problem solving attitude
  • Communication ability
  • Dynamism, passion, enthusiasm

Nice to have:
  • Marketing Cloud Email Specialist Certification is a plus
  • Basic knowledge of HTML/JS/CSS
  • Content management experience

Mason Frank International is the leading global provider of high-caliber permanent and freelance Salesforce professionals across all stages of the CRM lifecycle, from discovery to post-implementation. Since 2010 we've established an exceptional reputation for connecting top Salesforce professionals with excellent opportunities in the market.