Salesforce Marketing Cloud Specialist

SALESFORCE MARKETING CLOUD SPECIALIST - CLIENTE FINALE - VENETO / FULL REMOTE

Key accountabilities:

• Support the Marketing Automation Manager designing the strategy, the best contact methods and the customer experience across the entire life cycle
• Support the roadmap definition, continuous monitoring and prioritization, across markets, brands and channels, in consistency with the high-level business vision
• Manage digital assets to develop and configurate content for consistent digital communications
• In coordination with creative agency and dev team, ensures continuous optimization and refreshes on communication visuals and templates
• Integrate the communication plan by coordinating the strategy with our Brands and commercial areas
• Orchestrate marketing campaigns towards all direct channels
• Design and maintenance of customized Trigger-based Customer Journeys
• Support in management and monitoring of the main Campaign KPIs, results analysis and definition of corrective actions to improve campaign performances
• Collaborate with the Marketing Automation Product Owner, CRM Analyst and Business Intelligence team to design & implement new segmentation models
• Manage the assigned budget

Skills and knowledge:

• Master's Degree in Marketing or equivalent
• Excellent English (any other language will be a plus)
• At least 2 years of experience with Marketing Automation Platform
• Ability to work well in a complex and changing environment
• Proactivity, with data driven approach and ability to analyze customer insights
• Extremely organized and highly attentive to details
• Problem solving attitude
• Communication ability
• Dynamism, passion, enthusiasm

Nice to have:

• Marketing Cloud Email Specialist Certification is a plus
• Basic knowledge of HTML/JS/CSS
• Content management experience

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