A Tenth Revolution Group Company

Ref: 0002-2024

Salesforce Marketing Cloud Specialist

USA, Florida

  • $120,000 to $150,000 USD
  • Marketing Automation Role
  • Skills: Salesforce, Marketing Cloud, Marketing Automation, Lightning Components, Lightning Web Components (LWC), Process Builder, Flows, RESTful and SOAP web services, Apex REST and SOAP services, Custom Objects and Fields, Page Layouts, Record Types,
  • Level: Mid-level

Job description

Salesforce Marketing Cloud Specialist

0002-2024



Salesforce Marketing Cloud Specialist

Qualifications:
  • 4+ years experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification is required)
  • Proficiency with HTML/CSS; ability to create and code using furnished content and assets
  • Knowledgeable of B2C marketing automation and operations best practices
  • Strong spreadsheet (i.e., Excel) and analytical skills
  • Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way


Responsibilities:

The successful candidate for this role will work closely with the Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud. Key responsibilities include:
  • Monitor Automation Studio, Journey Builder, email timing, and metrics
  • Continuously provide recommendations to drive highly targeted emails to the appropriate audiences
  • Design and implement technical solutions to support company email strategies, driving automation wherever possible
  • Set up and execute email campaigns, nurture programs, and ad hoc sends to team members
  • Manage the administration and configuration of Salesforce Marketing Cloud
  • Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools
  • Monitor and problem solve issues in the database, including daily automated data syncs, ad-hoc imports, and data extensions
  • Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications
  • Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.
  • Report on results and provide insights and data-driven recommendations to the Product organization
  • Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns
  • Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices
  • Maximize inbox deliverability with Everest and make recommendations based on results