A Tenth Revolution Group Company

Ref: 01262023CS1

Salesforce Marketing Cloud Administrator | $130,000

USA, California

Job description

Salesforce Marketing Cloud Administrator | $130,000


Job Title: Senior Marketing Systems Administrator

Location: Calabasas, CA

Job Type: Full-Time Company

Overview: A prominent player in Commercial Real Estate Investment Services is seeking a skilled Senior Marketing Systems Administrator to contribute to the optimization of marketing technologies and strategies, fostering business growth through innovative practices. Position Overview: We are currently seeking a talented and seasoned Senior Marketing Systems Administrator to join our team. In this critical role, you will play a key part in enhancing our marketing systems and capabilities to deliver impactful campaigns and outstanding customer experiences.

Key Responsibilities:
  • Marketing Systems Expertise: Manage and enhance the utilization of key marketing systems. Stay informed about system updates and apply industry best practices to elevate our marketing capabilities.
  • Email Personalization: Develop, implement, and troubleshoot personalized content strategies for emails. Implement dynamic content and personalized journeys. Conduct A/B testing to evaluate personalization effectiveness.
  • Client Data Management: Implement an efficient client and property taxonomy for streamlined email recipient segmentation.
  • Interactive Elements: Integrate interactive features in personalized emails using marketing systems to enhance engagement and customer experience.
  • Client Journeys: Craft and oversee intricate client journeys to ensure a personalized and seamless experience across various channels. Analyze customer interactions to continuously refine journeys.
  • Campaign Management: Lead the creation and management of diverse marketing campaigns across multiple channels. Ensure alignment with broader marketing strategies and business goals.
  • Optimization: Design and implement high-conversion landing pages and email templates. Apply A/B testing and conversion rate optimization techniques for maximum effectiveness.
  • Email Deliverability: Oversee email deliverability and implement strategies for maintaining high open and click-through rates. Address deliverability issues promptly.
  • Data Analysis & Reporting: Utilize analytics tools to evaluate campaign performance, providing insights and recommendations for improvement. Create comprehensive reports to track ROI and key performance indicators.
  • Social Media Integration: Manage integration of social media platforms with marketing systems. Develop strategies to enhance social media engagement and track campaign effectiveness.
  • Collaboration & Skill Development: Collaborate with cross-functional teams and provide mentorship and training on marketing systems functionalities to enhance team competencies.

  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • 5+ years of experience in marketing automation, with in-depth knowledge of relevant systems.
  • General Knowledge of scripting, subscriber data, and data extensions.
  • Advanced skills in HTML and CSS for email and landing page design.
  • Proven track record in customer journey mapping and email marketing strategies. Expertise in data analytics and reporting.
  • Strong problem-solving abilities in a dynamic, fast-paced environment.
  • Excellent communication and collaboration skills. Preferred Qualifications:
  • Certifications in relevant marketing systems.
  • Proficiency in integrating and leveraging social media within marketing campaigns.
  • Familiarity with relevant compliance regulations.

  • Competitive salary and benefits.
  • Dynamic, innovative work environment.
  • Opportunities for professional growth and development.