Senior Marketing Systems AdministratorLocation:
Calabasas, CAJob Type:
A prominent player in Commercial Real Estate Investment Services is seeking a skilled Senior Marketing Systems Administrator to contribute to the optimization of marketing technologies and strategies, fostering business growth through innovative practices. Position Overview: We are currently seeking a talented and seasoned Senior Marketing Systems Administrator to join our team. In this critical role, you will play a key part in enhancing our marketing systems and capabilities to deliver impactful campaigns and outstanding customer experiences.Key Responsibilities:
- Marketing Systems Expertise: Manage and enhance the utilization of key marketing systems. Stay informed about system updates and apply industry best practices to elevate our marketing capabilities.
- Email Personalization: Develop, implement, and troubleshoot personalized content strategies for emails. Implement dynamic content and personalized journeys. Conduct A/B testing to evaluate personalization effectiveness.
- Client Data Management: Implement an efficient client and property taxonomy for streamlined email recipient segmentation.
- Interactive Elements: Integrate interactive features in personalized emails using marketing systems to enhance engagement and customer experience.
- Client Journeys: Craft and oversee intricate client journeys to ensure a personalized and seamless experience across various channels. Analyze customer interactions to continuously refine journeys.
- Campaign Management: Lead the creation and management of diverse marketing campaigns across multiple channels. Ensure alignment with broader marketing strategies and business goals.
- Optimization: Design and implement high-conversion landing pages and email templates. Apply A/B testing and conversion rate optimization techniques for maximum effectiveness.
- Email Deliverability: Oversee email deliverability and implement strategies for maintaining high open and click-through rates. Address deliverability issues promptly.
- Data Analysis & Reporting: Utilize analytics tools to evaluate campaign performance, providing insights and recommendations for improvement. Create comprehensive reports to track ROI and key performance indicators.
- Social Media Integration: Manage integration of social media platforms with marketing systems. Develop strategies to enhance social media engagement and track campaign effectiveness.
- Collaboration & Skill Development: Collaborate with cross-functional teams and provide mentorship and training on marketing systems functionalities to enhance team competencies.
- Bachelor's degree in Marketing, Business, Computer Science, or related field.
- 5+ years of experience in marketing automation, with in-depth knowledge of relevant systems.
- General Knowledge of scripting, subscriber data, and data extensions.
- Advanced skills in HTML and CSS for email and landing page design.
- Proven track record in customer journey mapping and email marketing strategies. Expertise in data analytics and reporting.
- Strong problem-solving abilities in a dynamic, fast-paced environment.
- Excellent communication and collaboration skills. Preferred Qualifications:
- Certifications in relevant marketing systems.
- Proficiency in integrating and leveraging social media within marketing campaigns.
- Familiarity with relevant compliance regulations.
- Competitive salary and benefits.
- Dynamic, innovative work environment.
- Opportunities for professional growth and development.