A Tenth Revolution Group Company

Ref: 1686

Marketing Automation Specialist

England, London

Job description

Marketing Automation Specialist


  • Define the B2B Marketing Automation requirements, scope the delivery plans and manage the implementation with business stakeholders or IT teams
  • Develop the guidelines and promote to central and local teams
  • Identify the best process for B2B campaign management for email, webinars, gated content and lead scoring. Includes set up, defining the process and educating stakeholders on use: central team and NSOs
  • Manage B2B marketing automation campaigns: build, send and optimisation with the aim of driving more marketing qualified sales leads to sales team in the NSOs
  • Work with the Business Intelligence team to build effective reporting for all business stakeholders - CEL and NSOs. Showcase campaign through to sales performance

Experience Needed:
  • Ideally 5 + years of B2B Marketing Experience including of CRM experience in a B2B organisation; with experience of a B2B automation tool (Eloqua, Marketo, Hubspot or Pardot), how to set up and manage marketing campaigns
  • Knowledge of Sales Enablement, Lead Management and Opportunities preferred
  • You can use your expert and insightful analytical skills to identify actions and next steps
  • Team player and must be able to organise and prioritise multiple projects in a fast-paced, changing environment.