Ref: 1686

Marketing Automation Specialist

Job description

1686

Responsibilities:

Define the B2B Marketing Automation requirements, scope the delivery plans and manage the implementation with business stakeholders or IT teams
Develop the guidelines and promote to central and local teams
Identify the best process for B2B campaign management for email, webinars, gated content and lead scoring. Includes set up, defining the process and educating stakeholders on use: central team and NSOs
Manage B2B marketing automation campaigns: build, send and optimisation with the aim of driving more marketing qualified sales leads to sales team in the NSOs
Work with the Business Intelligence team to build effective reporting for all business stakeholders - CEL and NSOs. Showcase campaign through to sales performance

Experience Needed:

Ideally 5 + years of B2B Marketing Experience including of CRM experience in a B2B organisation; with experience of a B2B automation tool (Eloqua, Marketo, Hubspot or Pardot), how to set up and manage marketing campaigns
Knowledge of Sales Enablement, Lead Management and Opportunities preferred
You can use your expert and insightful analytical skills to identify actions and next steps
Team player and must be able to organise and prioritise multiple projects in a fast-paced, changing environment.