Ref: DMC

Digital Marketing Cloud Consultant (REMOTE)

USA, Illinois

  • $1 to $75 USD
  • Consultants Role
  • Skills: Salesforce Marketing Cloud, Digital Marketing, Marketing Cloud Consultant
  • Level: Senior

Job description

Digital Marketing Cloud Consultant (REMOTE)

DMC



Imagine and drive digital marketing strategies that enable our clients' business goals
Build compelling customer engagement that support business processes around lead management and conversion
Align marketing and sales organizations through marketing automation process and technology
Combine marketing experience with creative and technical skills to advise on digital marketing strategy
Provide guidance around core marketing strategies, drip campaigns, A/B testing, dynamic content, personalization, list hygiene management, and send optimization
Build multi-touch journeys, configure decision and engagement splits
Understand, document, and develop requirements related to campaigns
Design, configure and implement campaigns in Salesforce Marketing Cloud and/or Pardot, in collaboration with the technical team.
Leverage marketing analytics and customer insights to develop business strategy and advanced segmentation
Work with project teams in a waterfall or agile structure
Deliver client-facing presentations
Who you are and what you've accomplished:
You are a highly motivated marketing professional, with experience across marketing automation platforms, customer experience strategy, and project management.

Bachelor's degree in Marketing or related field or equivalent
3+ years' experience in a marketing role, with a demonstrated track record of delivering successful email campaigns and website performance
1+ years' experience with Salesforce Marketing Cloud or similar marketing automation platform such as Pardot, Marketo, HubSpot
Technical knowledge of customer relationship management, content management systems, email marketing systems
Willingness and ability to learn new technologies that drive/support/enhance marketing
Experience with Adobe Photoshop and familiarity with the rest of the Adobe Creative Suite is a plus
Excellent verbal and written communication skills with light copywriting. Ability to adapt writing style to audience and channel
Flexible and able to adapt quickly to changing priorities
B2B Marketing Experience