CRM Manager

CRM Manager- Up to £60,000- Hybrid/London



This role will report directly into the Head of CRM and sit within the wider marketing team. You'll work on defining and optimising their mutli-channel CRM strategy.



Responsibilities:

• Creating automated multi-channel customer journeys
• Using data and insights to optimise our customer comms
• Developing test plans that are structured and drive statistically significant results
• Working with product & engineering to unlock growth areas and support with key business initiatives
• Liaising with product marketing to create launch campaigns
• Defining clear roadmaps for each quarter to deliver business objectives

Requirements:

• Proven and recurring success in a CRM role
• Proven track record managing end-to-end customer journeys
• Experience using Braze or a similar ESP (Klaviyo, Salesforce, Hubspot, Iterable)
• Very data driven and analytical
• Previous experience working for a consumer brand
• Comfortable with HTML
• Experience in defining roadmaps

This is a critical area of the business and an incredible opportunity to work on new initiatives that have real impact.