Marketing Automation Manager (Pardot) - Reading/remote - up to £65,000
As the Marketing Automation Manager, you will have responsibility to drive an develop how Pardot is being utilised across this exciting software company.. The company are looking for someone to take ownership of the automation system, drive adoption of the platform and ensure the best optimisation between Pardot and Salesforce. This is a fantastic opportunity to take ownership of the platform and have the responsibility to drive key projects this year on both a strategy and executional level.
You will play a pivotal role in driving the capabilities of Pardot across the organisation - working with various teams across the business to enhance its use. Further to this, you will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance. You will also capitalise on your strong experience using engagement studio to drive lead nurturing campaigns and build effective lead scoring/grading processes.Key skills:
- Marketing Automation experience and building out automated campaigns (Pardot).
- Stakeholder Management
- Experience using Salesforce as a CRM
- Engagement studio to track lead nurturing
- Landing page and form creation
- Lead scoring/grading
- Strong analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting.
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline of projects coming up over the next year making it a great time to join where you will utilise and develop your skill set and grow from within, shaping how the platform is used over the next few years.
The role can be mostly remote and pays up to £65,000 + all training and certifications being paid for.