CRM Manager (Pardot) - London/remote - up to £60,000
As the CRM Manager, you will be taking ownership of the Pardot platform as the business puts its digital transformation into actions. You will be build out a range of automations across the platform which will be going out to regions across the globe, and will also play a strategic role in the development of Pardot across the company. You will have the opportunity to grow the team and take ownership of the CRM strategy, with a focu on nurture campaigns and retention.
You will be leading the team, working with the business to increase adoption and usage of the system. Further to this, you will utilise your strong automation experience, owning automated and personalised campaigns to drive engagement and improve campaign performance. You will also lean on your strong experience using engagement studio to drive lead nurturing campaigns and create effective customer journeys, driving MQLs and SQLs. It is also a great opportunity to continue developing your consulting skills, as you will be working with senior stakeholders across the business when going through both strategy and delivery of projects. You will also draw on your strong technical knowledge to build out emails and landing pages with your knowledge of HTML. Key skills:
- Marketing Automation experience is essential in a B2B setting (Pardot, Hubspot).
- Stakeholder Management
- Developing automated campaigns
- Engagement studio to track lead nurturing
- Lead scoring/grading
- Strong Salesforce and Pardot analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting
- HTML knowledge/experience
- Ideally some management experience
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity to grow and progress within the marketing team. You will play an influential role in how the Pardot platform progresses and develops over the coming months, and will get the autonomy to make key decisions with the support of the team.
The role offers flexible working and pays up to £60,000. Please apply below to find out more about the role and company!