Marketing Automation Manager - London/remote - up to £60,000
As the Marketing Automation Manager, you will be working on both execution of campaigns and developing the marketing strategy for global end user. You will be build out a range of automations across the platform, giving you the exposure to work across a range of projects. You will be joining at a truly exciting time as the business continue on their digital transformation and define their marketing strategy in light of this.
From day one, you will take a lead role in driving the capabilities of Pardot across the organisation - working with various teams across the business to enhance its use and be the SME for the platform. Further to this, you will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance- along with syncing Pardot with Salesforce effectively. You will also capitalise on your strong experience using engagement studio to drive lead nurturing campaigns and build effective lead scoring/grading processes. This is a great opportunity to join the team as they go through a strong period of growth, working with enterprise clients within their sector. Key skills:
- Marketing Automation experience (Pardot).
- Stakeholder Management
- Developing and executing automated campaigns
- Engagement studio to track lead nurturing
- Lead scoring/grading
- Strong analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting
- HTML experience
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline of projects coming up over the next year making it a great time to join where you will utilise and develop your skill set and grow from within, shaping how the platform is used over the next few years. You will be influential in both the strategy and execution of Pardot, and also have management opportunities.
The role offers flexible working and pays up to £60,000. Please apply below to find out more about the role and company!