Marketing Automation Manager - London/remote - up to £60,000
As the Marketing Automation Manager, you will be working on both execution of campaigns and developing the marketing strategy for this global end user. You will be build out a range of automations across the platform, giving you the exposure to work across a range of projects with stakeholders across the business. The company are looking for someone who can lead on exciting new projects, and drive adoption of the platform and be influential in how Pardot syncs with the new website that has been implemented as part of the wider digital transformation.
You will take a lead role in driving the capabilities of Pardot across the organisation - working with various teams across the business to enhance its use. Further to this, you will utilise your strong automation experience within a B2B setting, owning automated and personalised campaigns to drive engagement and improve campaign performance- along with syncing Pardot with Salesforce effectively. You will also capitalise on your strong experience using engagement studio to drive lead nurturing campaigns and build effective lead scoring/grading processes. This is a great opportunity to join the team as they go through a strong period of growth, working with enterprise clients within their sector. Key skills:
- Marketing Automation experience (Pardot).
- Stakeholder Management
- Syncing Pardot with Salesforce
- Developing automated campaigns
- Engagement studio to track lead nurturing
- Lead scoring/grading
- Strong analytical skills for measuring MQLs and SQLs
- Designing and maintaining reports and dashboards for campaign reporting
- HTML experience
The organisation are looking for a candidate who can take the lead and drive their projects forward, making it a brilliant opportunity where you will be able to grow and progress. They have a strong project pipeline of projects coming up over the next year making it a great time to join where you will utilise and develop your skill set and grow from within, shaping how the platform is used over the next few years. This will be a truly global position, working with teams across the globe to achieve goal and objectives.
The role offers flexible working and pays up to £60,000. Please apply below to find out more about the role and company!