As an Digital Marketing Specialist you will be responsible for devising the global campaigns, executing the strategy to generate qualified leads for sales teams. You will be responsible for managing the day-to-day execution of inbound marketing strategies with a key focus on running value added campaigns, driving traffic to the website, facilitating the content creation process.
Its an exciting time to join as the company as they are continuing to invest in their digital transformation across the globe. You will be apart of one of the biggest sectors within the company who have experienced hyper growth throughout the pandemic. Home to over 3,000 employees and active in over 30 countries we are looking for the next Digital Marketing Specialist to help take the digital transformation to the next level.
What you will be doing
You analyse and test the effectiveness and impact of all email campaigns to continuously optimise them
Input into content creation for these campaigns
Successful in conducting A/B testing
Understand different target groups and market segment
Create value added SEO content
What we are looking for
At least 3 years working in a similar position
Working experience with pardot or other marketing automation tools
You have completed an education at HBO / WO level
Google Analytics
SEO/SEA experience
Good command of the English language
Benefits
Competitive salary
Flexible working environment
Hybrid working model with the office in Rotterdam
Pension plan
Training budget
If you have any questions regarding this position you can email me at d.jackson@masonfrank.com or call me on 020 241 8536.