Role: Marketing Technology Specialist (Pardot/MCAE)Industry: Information ServicesSalary: Up to £65,000 + 10% bonus Location: London/HybridPermanent - Full Time
The client are looking for a Marketing Technology Specialist to join their expanding marketing team. In this role, you will be responsible for maintaining the technical backbone of the companies Marketing team and automation system. You will be managing the lead funnel and outbound communications while also helping to capture the value of our marketing efforts (in terms of engagement and sales). In line with their strong belief in constantly digitally transforming the business, they believe in strengthening their marketing automation team. As a Martech Specialist, you will be owning the CRM strategy and be responsible for the marketing and retention campaigns.
You will be utilising your Pardot experience to both create and manage new dynamic strategy to maximise retention as well be responsible for communications which drive engagement. You will also have the responsibility to review and oversee all CRM and Marketing automation platform needs, to insure all aspects are running smoothly. Along with this, you will be surrounded by experienced marketing automation professionals. You will also have the opportunity to work closely with key stakeholders and a variety of teams such as the sales and customer success team, which provides a great opportunity to develop knowledge further.Key skills:
- Experience in both Pardot and Salesforce CRM
- Experience in the strategic operations side of Pardot
- Comfortable using Engagement Studio - lead nurture campaigns
- Worked on MQL & SQL - Coding queries & data segmentation
- Reports and dashboards - B2B Analytics
- Setting up landing pages - HTML and CSS
- Pardot Certifications are a plus
If this role is of interest to you and you would like to gain a better understanding, please do reach out by either contacting myself via the information down below or by directly applying.
Email - email@example.com
Telephone - 0203 826 6737